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New The Max Volume Flash Mascara

Stay Glossy Lipgloss

New Sexy Curves Waterproof Mascara

Something big happens to London’s iconic skyline in our new The Max Volume Flash mascara...

London beauty Lily Cole and The Max Volume Flash turn the town pink as Lily shows off her new big-lash look. Get a first look at our flamboyant new pink pack as it towers over the city and hear Paloma Faith’s quirky new track ‘Stone Cold Sober’. Download the song and watch the ad.

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