North London

Once home to the weekend Goth and Crusty, the North now boasts its fair share of celeb glam. Watch narcissistic skinny legged boys in vests and trilbies vie for the limelight with beehived divas in liquid eyeliner.

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An exclusive glimpse behind the scenes at a Rimmel shoot.

Discover Lily Cole's fascinating beauty secrets here.

Turn up the volume with a twist.