London beauty Lily Cole and The Max Bold Curves Mascara turn up the volume on our London skyline in this ad. Get a first look at our flamboyant pack as it towers over the city and hear Paloma Faith’s quirky track ‘Stone Cold Sober’.
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new Lasting Finish by Kate Moss
new Volume Flash Scandaleyes
new Volume Accelerator Mascara
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Download Rimmel product ingredients ( pdf 10.14mb ) - London
Discover London with our fab four Rimmel insiders
North London
From secret Camden canals to lofty Ally Pally, explore North London with Becky.
Read nowEast London
Katie discovers our eclectic East London – with hipsters on every corner, there’s nowhere for style to hide.
Read nowSouth London
With its vibrant mix of culture, fashion and styles, don’t miss out on Sarah’s South London.
Read nowWest London
From Notting Hill to Soho and the oh-so-fabulous Kings Road right on our Rimmel Insider’s doorstep, discover West London with Alessandra.
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Our Rimmel Looks
Pretty as a Princess
Watch step-by-step videos on how to re-create some of our hottest London looks.
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LIZ's Hints & Tips
All the beauty tips from Rimmel’s celebrity make up artist.Share Your Beauty Secrets
Read and share your personal make-up hints and tips with us. - Our Faces
Our Models
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Latest Campaign
NEW Kate Moss Lasting Finish Lipstick Collection
Lips have never been so catwalk. That’s because lips have never worn Kate Moss shades before. Find out more >
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