New lasting radiance collection

What's new

Discover the latest Rimmel products and shades to add to your makeup collection.

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I will not be deleted

Last year, 115 million images were deleted from social media because of beauty cyberbullying. We are taking a stand in partnership with Cybersmile.

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FREE YOUR WOW

INSTANT WOW VOLUME

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SWIPE FOR DRAMA

2-IN-1 METALLIC LINER TO SPARKLE SHADOW

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Best Sellers

LOOKS & TRENDS

Find out what's trending with the most incredible makeup looks and tutorials.

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Live the London look

We've been in the business of self-expression since 1829. We're not here to define your look. We innovate to take you there.

About Rimmel