Model applying Rimmel Jelly Collection

How to Step Up the Shine in Gold Eyeshadow

Get ready to shine, because gold eyeshadow is here to light up your makeup look. Whether your vibe is golden, beachy bronze, next-level glitter eyeshadow or high-shine shimmer, gold eyeshadow is your glow-to this season. It’s the versatile metallic you *need* in your beauty bag, taking you from girls’ brunch to date-night drinks in one sweep. Here are three ways to wear it...

Just Wing It: Gold Edition

Try a merging of two major trends that we’re so here for: gold eyeshadow and winged eyeliner. Go for nine carat colour on eyes with a solid gold line of our favourite high-pigment liquid, Wonder’Swipe 2-in-1 Liner to Shadow.

Step 1

Sweep Wonder’Swipe 2-in-1 Liner to Shadow in Instafamous along the upper lash line, starting at the inner corner of the eye.

Step 2

Glide the precision brush to the outer corner of the eyelid, extending out until it’s in line with the outer edge of your eyebrow, lifting slightly at the tip to create a sharp gold wing.

Step 3

Re-trace over the upper lash line with your gold liner, building up coverage for a bolder look. Finish by framing eyes with two coats of Wonder’Luxe Volume Mascara.
Model applying Rimmel London Wonder’Swipe 2-in-1 Liner to Shadow
Model wearing Rimmel London Jelly Glitter Gel on eyes and Jelly Highlighter on cheekbones.

Daytime Metallics

A light gold shimmer wash paired with glossy skin is the perfect wearable daytime look, so get glowing with our new Jelly Collection and do the dew in a fresh, metallic finish. Here’s how...

Step 1

Dot and blend Jelly Glitter Gel in Long Island across your eyelids, blending with fingertips up to the brow bone to illuminate eyes.

Step 2

To lift and sculpt brows, dot a small amount of the glitter gel underneath eyebrow arches, then blend lightly to diffuse colour.

Step 3

For a glossy finish, smooth Jelly Highlighter in Shifty Shimmer onto tops of cheekbones, blending upwards and outwards with fingertips to light up your complexion.

Go Bold in Gold

Turn on mega-watt shine with a gold glitter eyeshadow look. Achieve a scene-stealing metallic makeup look by layering glistening gold eyeshadow onto lids and say hello to a golden glow.

Step 1

Anyone who says ‘all that glitters isn’t gold’ has never seen Wonder’Swipe 2-in-1 Liner To Shadow in Instafamous in action. Apply directly to lids, then blend outwards, finishing just under the brow bone.

Step 2

For an even bolder look, apply a touch of gold eyeshadow from Magnif’Eyes Eyeshadow Palette Nude Edition onto lids, building up those layers until you’re shining bright.

Step 3

Let’s up the voltage on your gold eyeshadow look. Using fingertips to warm up the formula, smooth Jelly Highlighter in Poppin’ Bottles onto tops of cheekbones, blending around the temples for a lit-from-within glow...
Close-up of model applying and blending Rimmel London Wonder’Swipe 2-in-1 Liner To Shadow.

24 Carat Tips

Whatever way you’re stepping up the shine this season, follow these solid gold tips for creating the perfect gold eyeshadow look.
  • Apply eyeshadow before foundation. To avoid eyeshadow fall-out, sweep your chosen gold shadow shade over lids before applying foundation. This means you can tidy up any drop-down when perfecting your base. Flawless.
  • Define with liner. Looking to take your shimmer wash from office hours to happy hour? Add instant definition by framing eyes with a classic kohl liner. Glide Scandal’eyes Waterproof Kohl Kajal Eyeliner in Black along the upper and lower lash lines on top of gold eyeshadow. And, you’re done.
  • Match glitter with gloss. If you’re heading to a festival or going full-on glam, match your gold eyeshadow look with a sweep of high-shine lip gloss. Glide on Oh My Gloss! Lip Gloss in a brightening shade like Go Gloss or Go Home to shine all. night. long.
Want to know more about our new Jelly Collection? From glitzy glitter eyeshadows to glow-boosting highlighters, get your look lit in an instant with *these* high-shine must-haves...