Tricks of the Trade: Halloween Queen Amy Davies

This month we are interviewing one of London’s coolest transformative makeup artists, Amy Davies. Amy has the inside information to help you turn heads this season, from Halloween how-tos to contouring clowns.

Why did you become a makeup artist?

I have always loved makeup, it has the power to make people feel good. As an artist you get to transform someone’s look, and the best feeling is when you surprise them and show them another side of themselves that they haven’t yet discovered. 

Where do you think the most creative places are in London?

I personally love to hang out on Brick Lane, it’s full of experimental styles, exciting events and has a very relaxed attitude which means people are free to express themselves and let the creativity flow. 

Where do you get your inspiration from?

I get my inspiration from the street. In London, you are exposed to the world's styles all on one catwalk - the pavement. There is always something new to learn from other people, an imaginative way to use eyeliner or even a confusing colour combo that just happens to look amazing! It’s all there waiting for us outside. 

What is your no.1 piece of everyday makeup that can transform your look?

Lipstick! A lipstick can really change your appearance especially if you are happy to experiment with colour. If I go to the shops I can get ready in 1 minute, big celebrity sunglasses and a bright lip is all it takes and I look like I’m wearing a full face of makeup, it’s a great trick. 

Why is contouring so popular?

Contouring has been around for a long time, but it’s become a trend as celebrities are much more transparent now about their make-up techniques, it’s no longer a private thing. Contouring also photographs incredibly well which is perfect for the ‘selfie’ fast lane of social media. 

How can contouring transform your face?

When contouring is done correctly, it can really transform somebody’s face. It works by playing with light and shadow to highlight and exaggerate certain areas. It can create cheekbones, slim the bridge of the nose and soften the forehead - it’s an incredibly powerful transformation tool.

What are your top tips for getting it right?

As we all know it is very important to get it right, there’s some really good tutorials out there, but if you follow the rules and have a good understanding of how light naturally falls on the structure of your face it’s easy. You can even try the ‘Clown’ technique to help you learn where the highlights and shadows should be. It’s not a Halloween look but it definitely looks like one at the start! 

What do you think this year's must have Halloween looks will be?

Last year was all about the freaky doll look, but this year it will evolve into a pop art heroine, it’s so easy to do but has a big wow factor! 

Can you show us a super quick Halloween hack?

One of my favourite quick wins is ‘Talon Nails’, it’s so simple and you can pull it off even at work, it also photographs really well. Just paint a nude base coat and then use tape to mask and paint on a black pointed talon and prepare to pounce! 

What are your top 3 Halloween makeup essentials?

1. A bright red lipstick - You can even use it as face paint.

2. Eyeliner - For drawing on details and making eyes pop!

3. Mascara - No theatrical look is complete without mascara.

With those three products you can create so many looks. 

Be sure to check back next month for the latest tips and tricks with #LiveFromLondon.