What's New

Check out our latest products and new collections

CRUELTY FREE

Rimmel is now approved under the Cruelty Free International Leaping Bunny Programme. For more information

CLICK HERE
RIMMEL’S FIRST CLEAN MASCARA

NEW KIND & FREE CLEAN MASCARA

CONDITIONING VOLUME & LENGTH

FIND OUT MORE

NEW WONDER’SERUM

LONGER, FULLER AND REVITALIZING LOOKING LASHES

SHOP NOW

Best Sellers

Trends & Looks

See what's trending and get the look with our tutorial videos

Live The London Look

We've been in the business of self-expression since 1829. We're not here to define your look. We innovate to take you there.

ABOUT RIMMEL