What's New

Check out our latest products and new collections

Lasting Finish 35 Hour Foundation UNBEATABLE HYDRATION AND UP TO 35HR WEAR

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Bold volume just got intense, with Rimmel London's Wonder'Volume Thrill Seeker Mascara

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CRUELTY FREE

Rimmel is now approved under the Cruelty Free International Leaping Bunny Programme. For more information

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Live The London Look

We've been in the business of self-expression since 1829. We're not here to define your look. We innovate to take you there.

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