Lasting matte collection

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What's New

Discover the latest Rimmel products and shades to add to your makeup collection.

Jelly Collection

#ReadyForThisJelly

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New Lasting Radiance Collection

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I will not be deleted

Last year, 115 million images were deleted from social media because of beauty cyberbullying. We are taking a stand in partnership with Cybersmile.

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Looks & Trends

Find out what's trending with the most incredible makeup looks and tutorials.

Live The London Look

We've been in the business of self-expression since 1829. We're not here to define your look. We innovate to take you there.

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