We’re jumping for joy to share that Rimmel has partnered with Cruelty Free International to achieve Leaping Bunny approval. This means ALL Rimmel products are approved as cruelty free under the Leaping Bunny Programme. Now, you don’t have to choose between the beauty you love and the values you hold true. Rimmel believes in beauty without compromise: beauty that’s kind, that works, and that’s cruelty free. As one of the largest global beauty brands, with a presence in over 80 countries, Rimmel is proud to take the significant step of making cruelty free products accessible. Furthermore, Rimmel is committed to ending animal testing across the beauty industry. The Cruelty Free International Leaping Bunny Programme is the globally recognisable gold standard for cruelty free cosmetics and personal care products, giving the highest assurance that a company has made a genuine commitment to help end animal testing. Leaping Bunny requires cruelty free standards over and above legal requirements. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited. For more information on the Leaping Bunny approval and Cruelty Free International, please visit their website.