Rimmel's Statement on Animal Testing


At Rimmel, we do not test our products on animals and we are committed to ending animal testing across the beauty industry. Rimmel is not sold in any countries or areas where the testing of cosmetic products on animals is required. For more than 25 years, our parent company, Coty, has been developing methods that provide a clear alternative to animal testing. For example, Coty now uses innovative predictive assessment tools such as in vitro, in silico models and molecular modelling systems which deliver realistic testing conditions. Coty has partnered with Cruelty Free International (CFI) to play our part in ending all animal testing in the beauty industry and has achieved Leaping Bunny approval by Cruelty Free International for one brand already. This involves a rigorous audit of the brand’s supply chain and ingredients and is considered the global gold standard for cosmetics and personal care products. Coty is continuing to work with Cruelty Free International to explore approval for our other brands. For more information on the Leaping Bunny approval and Cruelty Free International, please visit their website.