What's New

Discover the latest Rimmel products and shades to add to your makeup collection.

CRUELTY FREE

Rimmel is now approved under the Cruelty Free International Leaping Bunny Programme. For more information

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Choose your crown for Halloween

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Best Sellers

Looks & Trends

Find out what's trending with the most incredible makeup looks and tutorials.

Live The London Look

We've been in the business of self-expression since 1829. We're not here to define your look. We innovate to take you there.

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