Last year, 115 million images were deleted from social media because of beauty cyberbullying.

At Rimmel London, we believe that everyone should be able to fearlessly express and be themselves, without fear of judgement, criticism, or shame. That’s why we have commissioned a global study to investigate the problem, and have partnered with The Cybersmile Foundation, in order to spread awareness and stand up to beauty cyberbullying everywhere. And you can help. This is the place to learn more about beauty cyberbullying and hear the experiences of the people affected by it. Look around to discover group discussions, deeper stories, as well as our global study. Most importantly, don’t forget to share the message. *SOURCE: Calculated from a Rimmel Survey projected to 40 countries using UN statistics

‘Cyberbullying related to beauty choices has a real impact on people long after the incident occurs. The idea that some people make decisions in anticipation or fear of potential bullying is heartbreaking. I look forward to working with Rimmel to try and a way of addressing this growing issue.

As one of the world’s most successful models and actresses, Cara is no stranger to negative comments and online bullying. It’s part of the territory, when you put your life into the public eye each and every day. But, in her opinion, it doesn’t matter what anyone else says, it’s the way you feel about yourself on the inside that counts. Working with Rimmel, she hopes to stand up for the people affected by it, so we can raise awareness of beauty cyberbullying.

‘We really just want to shine a light on the fact that cyberbullying is not okay. I think it’s amazing that I have the opportunity to shoot with people who have such unique personalities and sense of individuality. This is something that has always been a big part of my career thus far.’

Rita’s chart-topping music doesn’t make her immune to beauty cyberbullying, and she’s experienced a lot of of it since her rise to fame. But her advice is simple: don’t change who you are. Because once you change who you are, you lose who you are. And it’s very hard to come back from that. She feels this is one of the most important campaigns she’s ever worked on, and hopes that you can join her in taking a stand against beauty cyberbullying.

REAL PEOPLE. REAL STORIES.

Every beauty cyberbullying story is different. Get to know our cast, whose lives have all been affected by it.

GET THE FULL STORY

OUR PARTNERSHIP WITH THE CYBERSMILE FOUNDATION

We have partnered with The Cybersmile Foundation – a multi-award winning anti-cyberbullying non-profit organization, committed to tackling all forms of digital abuse, harassment and bullying online.With our support we have enabled The Cybersmile Foundation to develop an artificial intelligence tool – Cybersmile Assistant – which directs these seeking help to the right resources, helplines, and organisations, giving them the confidence and reassurance they need. Access the Cybersmile Assistant at cybersmile.org Through our partnership with Cybersmile, we will be able to help 200,000* people across the globe in the first year of launch.*Based on Estimates on current Cybersmile website traffic. Visit cybersmile.org to learn more.

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WHY WE’RE INVOLVED

At Rimmel London, we always strive to inspire people to be their most authentic selves, encouraging men and women everywhere to express their identities through the use of make-up.

As a brand, we stand against narrow definitions of beauty, and firmly believe that no one should ever be shamed, judged, or criticised for the way that they look or choose to express themselves. That’s why we were shocked and saddened to find that one in four women have been victims of beauty cyberbullying. In fact, last year alone, 115 million images were deleted from social media because of it. We also discovered, of all those bullied, only 57% told anyone about what happened. Realising the full scale of the problem, we decided to give its victim’s a voice. Because it’s never okay to hide behind a screen and shame someone for how they look or choose to express themselves. That choice is yours alone to make. By highlighting the effects of this universal problem, we hope to empower people everywhere to fearlessly explore their own beauty, and promise to continue to fight for everyone’s right to express themselves online.

LET’S TALK BEAUTY CYBERBULLYING

Join our cast as they talk about their collective experiences. Scroll through to hear them talk about confidence, self-expression, and beauty cyberbullying.

OUR WORLDWIDE STUDY

With millions of people affected by beauty cyberbullying each year, we believe it’s our responsibility to help create a safer and more positive online environment. One in which both women and men can fearlessly share their make-up and beauty looks. With this in mind, and with our consumers at the heart of everything we do, we commissioned a global survey and white paper to investigate the problem of online beauty cyberbullying. The hope is to raise awareness around the related issues, and help create a safe space for self-expression and individual beauty.

A LOOK BEHIND THE SCENES

Want to check out what happened behind the scenes on our campaign? Watch the video now.

On behalf of the Rimmel family, thank you for taking an interest in our movement. Don’t forget to share the message and join the conversation, so that we can stand up and raise awareness for beauty cyberbullying. #IWillNotBeDeleted