#RIMMELCREATORCREW
RIMMEL LONDON UNVEILS ITS NEW, GLOBAL CREW OF CREATORS – NINE BOLD INDIVIDUALS FROM AROUND THE WORLD WHO EMBODY THE BRAND'S UNAPOLOGETIC COMMITMENT TO EMBRACING THE MULTI-FACETED WORLD THAT WE LIVE IN.
WITH BRITISH, AMERICAN, MIDDLE EASTERN, AUSTRALIAN, AND POLISH HERITAGE, THE CREW ARE INTERNATIONAL BEAUTY TRAILBLAZERS.
THEY LIVE AND BREATHE THE LATEST TRENDS ON SOCIALS AND IRL, EMPOWER THEIR FOLLOWERS TO BE THEIR AUTHENTIC SELVES AND BOLDLY DEFINE THEIR OWN BEAUTY STANDARDS.
MORE THAN JUST A GROUP OF PEOPLE – THEY’RE AT THE FOREFRONT OF CULTURAL CHANGE, UNIQUELY POISED TO COLLABORATE WITH RIMMEL LONDON. TOGETHER, THEY WILL INNOVATE, EXPERIMENT AND CREATE POWERFUL CONTENT THAT CELEBRATES THE BRAND’S DYNAMIC PORTFOLIO OF PRODUCTS.
THE CREW WILL CREATIVELY COUNSEL RIMMEL LONDON IN MULTIPLE WAYS, TO DRIVE MOMENTUM AROUND THE CREATION OF DIVERSE AND CULTURALLY RELEVANT PRODUCTS AND CAMPAIGNS.
THEY’LL BECOME PART OF THE PRODUCT CREATION PROCESS – OFFERING DIRECTION ON PRODUCT NAMES, TEXTURES, COLOURS AND PACKAGING. EACH CREATOR WILL TRIAL AND TEST PRODUCTS, HAVE EXCLUSIVE EARLY ACCESS TO BRAND SPACES AND GET UNDER THE SKIN OF EACH NEW CAMPAIGN IDEA. ENSURING THE BRAND KEEPS ITS MAKEUP GAME FRESH; WHILST CONTINUOUSLY CREATING CONTENT THAT TAKES THEIR FOLLOWERS ON EVERY STEP OF THE JOURNEY WITH THEM.
Location: Middle EastYusur
All about celebrating diverse beauty and cultural heritage, Yusur effortlessly blends Middle Eastern tradition and modernity with her cutting-edge make-up artistry.
Yusur loves the Rimmel London MULTI TASKER CONCEALER!
What are you most excited about when it comes to the Creator Crew: “I am excited for what people are going to see because it’s amazing!”
@asoothesizzler - Instagram @asoothesizzler - TikTok
SHE LOVES…Location: New YorkAlyssa
Ranging from subtle sophistication to bold statements, Alyssa Lorraine inspires followers to explore our own unique styles and is a true champion of inclusivity and self-expression.
How do you Live The London Look: “Be bold, stand out, do that extra makeup! Add that extra eyeliner and add a bit of colour. Be bold!”
Alyssa loves the Rimmel London LASTING FINISH LIP LINER IN CAPPUCCINO!
@alyssalorraineartist - Instagram @_alyssa_lorraine_ - TikTok
She Loves…Location: UKLinny
A vibrant and fearless beauty enthusiast, Linasha is on a mission to inspire confidence, self-expression, and promote the importance of authentic Southeastern Asian representation in the world of beauty through makeup
Linny loves the Rimmel London STAY MATTE POWDER!
What are you most excited about when it comes to the Creator Crew: “Representation, showing off that I am South East Asian and I am darker skin, I want to show that there are more people like me”
@linnygd - Instagram @linnygd - TikTok
She Loves…Location: UKBillie Jean
Making waves in the beauty world, DJ Billie Jean is a true trailblazer, inspiring her community to explore their own unique make-up styles.
Billie loves the Rimmel London LASTING FINISH LIPSTICKS!
How do you Live the London Look: “By following my own creativity, by being bold and being an individual and being unapologetic about it”
@billiejeanblackett - Instagram
She Loves…Location: AustraliaCartia
A fervent advocate for body positivity, Cartia is a pro at going from chic and understated to bold and bright with her make-up looks.
Cartia loves the Rimmel London THRILL SEEKER LIP GLOSS!
What are you most excited about when it comes to the Creator Crew: “I am excited because Rimmel is the first brand I have ever worked with when I was 17 and its such an honour to be apart of the crew and living in London feels like a big full circle moment”
@cartiamallan - Instagram @cartia.mallan - TikTok
She Loves…Location: UKAlice T
From avant-garde to everyday glam, Alice T paints a colourful path to encourage individuals to be their authentic selves.
Alice loves the Rimmel London LASTING FINISH LIP LINER IN CAPPUCCINO!
How do you Live the London Look: “Expressing what I am think, what I am feeling, all through my makeup and beauty, even my hair”
@alxcext - Instagram @alxcext - TikTok
She Loves…Location: PolandWeronika
Weronika effortlessly fuses innovation with classical beauty. Her experimental approach to elegance has her followers hooked.
Weronika loves the Rimmel London KIND AND FREE SKIN TINT!
What are you most excited about when it comes to the Creator Crew: “taking my part in creating new products and developing them and also meeting new creators from all around the world”
@weronika.jagus - Instagram @weronika.jagus - TikTok
She Loves…Location: UKRia
Ria can do it all – from ethereal to boldly experimental, her use of make-up illustrates her skill and advocacy for individuality.
Ria loves the Rimmel London OH MY GLOSS!
What are you most excited about when it comes to the Creator Crew: “Being able to represent girls who look like me and give them the confidence to be their true authentic self”
@caeliya.a - Instagram @caeliya - TikTok
She Loves…Location: UKAugust
August embodies gender diversity and sets a new standard for make-up artistry with strong looks that combine creativity, passion and self-expression.
August loves the LASTING FINISH LIP LINER IN CAPPUCCINO!
How do you Live the London Look: “By being unashamedly myself”
@imonaugust - Instagram @imonaugust - TikTok
They Love…
