Last year, 115 million images were deleted from social media because of beauty cyberbullying.

At Rimmel London, we believe that everyone should be able to fearlessly express and be themselves, without fear of judgement, criticism, or shame. That’s why we have commissioned a global study to investigate the problem, and have partnered with The Cybersmile Foundation, in order to spread awareness and stand up to beauty cyberbullying everywhere.

‘We really just want to shine a light on the fact that cyberbullying is not okay. I think it’s amazing that I have the opportunity to shoot with people who have such unique personalities and sense of individuality. This is something that has always been a big part of my career thus far.’

Real people.
Real stories.

Every beauty cyberbullying story is different. Get to know our cast, whose lives have all been affected by it.

Get the full story

Get to know our cast on a deeper level. Scroll through to see Tess, Ascia, Stef, Paula, and Ewa’s stories.

Our partnership
with The Cybersmile Foundation

We have partnered with The Cybersmile Foundation – a multi-award winning anti-cyberbullying non-profit organization, committed to tackling all forms of digital abuse, harassment and bullying online.

Why we’re involved

At Rimmel London, we always strive to inspire people to be their most authentic selves, encouraging men and women everywhere to express their identities through the use of make-up.

As a brand, we stand against narrow definitions of beauty, and firmly believe that no one should ever be shamed, judged, or criticised for the way that they look or choose to express themselves.

Let’s talk beauty cyberbullying

Join our cast as they talk about their collective experiences. Scroll through to hear them talk about confidence, self-expression, and beauty cyberbullying.

Our worldwide study

Download the full white paper

A look behind the scenes

Want to check out what happened behind the scenes on our campaign? Watch the video now.

On behalf of the Rimmel family, thank you for taking an interest in our movement. Don’t forget to share the message and join the conversation, so that we can stand up and raise awareness for beauty cyberbullying.

#IWillNotBeDeleted