Rimmel Virtual Try-on Privacy Notice

This privacy notice (“Notice”) describes how Rimmel (which is operated by Coty Inc. and its affiliates) (“Coty”, “us”, “our”) collects and uses your personal information via the applicable web property (the “Site”) to whilst using the Virtual Try-on service (“the Service”). The Coty Privacy Notice found at: https://privacy.coty.com/ shall govern the collection and processing of any personal information in relation to the Service. Please read this notice carefully as it describes in detail the rights and responsibilities regarding processing of your personal information. In addition, the following supplementary terms shall also apply, specifically to your use of the Service: SUPPLEMENTARY PRIVACY NOTICE TERMS 1. WHAT PERSONAL INFORMATION DO WE COLLECT AND HOW LONG IS IT RETAINED? Personal information collected and retention length depends on the channel of the Service being used and is detailed in the following table:

PurposeLegal BasisCategories of DataData Controller
Provision of the augmented reality serviceNecessity for the performance of the servicePhotography/Video taken by the userCoty
Sharing of the image with third parties upon request by the usersNecessity for the performance of the servicePhotography/Video taken by the users Email address of the users Email address of the recipient Social media account handle of the user Social media account handle of the recipientCoty
Sharing video for a live stream upon request by the usersNecessity for the performance of the servicePhotography/Video taken by the usersCoty
Recording of live stream video feed upon request by the usersNecessity for the performance of the servicePhotography/Video taken by the users Coty
Improvement of the AR solutionLegitimate interest of Perfect Corp to improve its solutionAnalytics dataPerfectCorp

2. WHO WILL PROCESS YOUR PERSONAL INFORMATION? Coty’s service provider Perfect Corp will securely process your personal data, as well as Coty and its other service providers, located within and outside of the European Economic Area or the United Kingdom, on behalf of Coty if you elect to email your image. 3. FOR WHAT PURPOSES IS YOUR PERSONAL DATA PROCESSED? The hand scan and any other images/video data is used to apply the shade to demonstrate the product result, though note the images are indicative only and actual product results will vary. Your contact details and related information (email address, Facebook account handle and IP address) are used for the purposes of emailing out the image should you choose to use this functionality. 4. WHERE CAN I FIND OUT MORE INFORMATION AND CONTACT COTY WITH ANY QUESTIONS? Please see the Coty Privacy Notice found at https://privacy.coty.com/ including the ‘How do I Contact Coty?’ section.